Based on the Object of Rotary, the Avenues of Service are Rotary’s philosophical cornerstone and the foundation on which club activity is based:

• Club Service focuses on strengthening fellowship and ensuring the effective functioning of the club.
• Vocational Service encourages Rotarians to serve others through their vocations and to practice high ethical standards.
• Community Service covers the projects and activities the club undertakes to improve life in its community.
• International Service encompasses actions taken to expand Rotary’s humanitarian reach around the globe and to promote world understanding and peace.

The test, which has been translated into more than 100 languages, asks the following questions:
Of the things we think, say or do

1. Is it the TRUTH?
2. Is it FAIR to all concerned?
3. Will it build GOODWILL and BETTER FRIENDSHIPS?
4. Will it be BENEFICIAL to all concerned?

In 2001-02, Rotary International began developing a strategic plan to guide the organization as it entered its second century of service. In June 2007, the Board of Directors approved the RI Strategic Plan 2007-10, which identifies seven priorities:

• Eradicate polio.
• Advance the internal and external recognition and public image of Rotary. 
• Increase Rotary’s capacity to provide service to others. 
• Expand membership globally in both numbers and quality.
• Emphasise Rotary’s unique vocational service commitment.
• Optimize the use and development of leadership talents within RI.
• Fully implement the strategic planning process to ensure continuity and consistency throughout the organisation.